The Cupcake Bakery Franchising Pty Limited

Since The Cupcake Bakery opened their doors in 2006, people have been making it part of their everyday, you too can become part of the cupcake phenomenon.

Established in 2006, The Cupcake Bakery is leading the way in the Australian cupcake revolution.

The cupcake craze in Australia began 5 years ago and is still increasing at a phenomenal rate. From birthday parties to corporate events to weddings, everyone is using cupcakes to celebrate.

Cupcakes are not only for celebrations however, as the main driver of revenue for this company has been the cupcake and coffee purchases from thousands of people walking by, seeing the irresistible cupcakes in the window and wanting a delicious treat.

The Cupcake Bakery is so successful in the cupcake world largely because of our amazing product. When you bite into any of our cakes, they will always be fresh and noticeably made from scratch, using real ingredients like butter and sugar. It is a common comment from customers that they are ‘addicted’ to our cakes and must have them everyday.

The Cupcake Bakery is also successful due to our recognizable brand and our ability to take our customers out of the worries of the day and into a warm and friendly place where they can relax and enjoy being with friends and family.

The Cupcake Bakery saw an opportunity to be the number one choice when cakes are sought and plan to continue being the first choice when people want a treat. Our philosophy has always been ‘Who wouldn’t want a cupcake from The Cupcake Bakery?’ which has seen success after success, from the first opening of the shop doors to customers lining up to get their cupcake fix.

So why not become a part of this successful and unique brand?

Why you should become a part of The Cupcake Bakery?

1. The cupcake product offering is virtually irresistible, but remember you also have coffee, drinks and sundaes as part of your menu.
2. The revenue generated from a single store is huge. We are not your everyday run-of-the-mill coffee shop, which happens to sell cupcakes; we also sell large corporate orders, weddings, birthdays, etc. Imagine combining the revenue from a café and a wedding cake store!
3. The designs of our stores create a whimsical experience that lures customers in and provides them with an unforgettable experience.
4. The Cupcake Bakery only opens stores in the most superior locations and do not require a large footprint, hence, keeping your overheads down. Some of our highest performing stores are the smallest ones.
5. As the products we sell are relatively low cost, we can have comfort that we are quite resilient in economic downturns and sell well in times of prosperity.
6. The cupcakes will sell themselves, your store will be designed to maximise the exposure of the cakes, we deliver them to you, no cooking involved, just lots of energy and a friendly face to tackle the crowds!

Awards

• 2011 BRW Fast 100 Finalist
• 2011 BRW Fast Starters Finalist