The Cheesecake Shop Pty Ltd

The Cheesecake Shop opened in 1991 and has developed into one of Australia's favourite brands. With more than 4 million cakes being sold each year, chances are everyone in Australia will at some time enjoy a slice of the love that goes into our cakes. Cakes made with love is not all we're famous for. Our franchise system is a two time winner of Australia’s best franchise system award.

The Cheesecake Shop Franchise Opportunity

The Cheesecake Shop’s success has been built on the platform of a great franchise system and quality franchisees. The Cheesecake Shop franchise opportunity attracts motivated franchisees looking to take advantage of a number of key benefits.

Brand recognition
With more than 4 million cakes being sold each year, chances are almost everyone in Australia will at some time enjoy a slice of the love that goes into our cakes. This sales level has translated into a tremendous level of goodwill in the Australian community for the Cheesecake Shop brand. A recent market research study found that 95% of people when prompted where aware of The Cheesecake Shop.* Franchisees benefit enormously from these high customer awareness levels from the very first day of trading.

Ease of Store Operation
Making our cakes is easy using our simple to understand recipes. You don’t need to be a pastry chef or a baker, just follow the recipes to produce Australia’s yummiest cakes. As part of our comprehensive initial training program, the Cheesecake Shop provides you with in depth classes on every aspect of producing our famous cakes.

Baked on Premises
Buying a cake for someone special on a day of celebration is a purchase with emotion. The Cheesecake Shop, unlike some of its competitors, is ideally placed to show the customer it cares about its cakes as The Cheesecake Shop cakes are baked in the local store. Quite often the customer is served by the person who actually made the cake! Compare this to the impersonal situation of buying a cake that was mass produced in a factory and transported by truck to the store.

Low Staff Requirements
A Cheesecake Shop has a high average customer order value which translates into fewer staff handling fewer customer transactions than most other retail operations. Typically, a Cheesecake Shop has only 1 to 3 staff working at any one time. This unique feature makes a Cheesecake Shop much simpler to operate and manage than other retail concepts.

*Study conducted with subjects located in postcodes containing a Cheesecake Shop store.