Superfurn plans to open furniture franchise stores in Shanghai, China

SuperFurn are in the process of finalising strategic locations in China to expand their furniture franchise into the Asian market, with plans to open stores in Shanghai by mid 2009.

Building works in the new manufacturing plant in Shanghai have now been completed, with over 70,000 m2 factory, comprising of

• pine manufacturing plant
• hard wood manufacturing plant
• lounge manufacturing plant
• mattress manufacturing plant
• a distribution centre and a showroom

The recent acquisition of the timber milling plant in China enables the retail furniture franchise to produce products from raw materials to a finished dining or bedroom suite.

The business model of the furniture franchise is designed to manufacture, wholesale and retail with the SuperFurn philosophy based on a simple mix of 3 P’s; price, product and promotion.

Products are fully produced by SuperFurn, enabling a competitive edge by selling at near wholesale prices, enabling the furniture franchise to pass the savings to customers.