SuperFurn Furniture

Superfurn WA is an Australian company with strong working relationships with furniture factories in China, Vietnam and Malaysia. Superfurn Western Australia opened it’s first store in Perth at South Central in Cockburn in January 2009, its second in Joondalup Gate in April 2009, will open a third in Cannington in October this year, and another 9 stores across the Perth metropolitan area in the next 3-4 years. The Superfurn stores are very different to most of the existing Perth furniture retailers. They are based on a fashion concept with polished concrete floors, high ceilings, stone-coloured walls, with most product merchandised in fully accessorised room settings, and with products in the lower to mid price-points. Most retailers who present their stores as we do are more expensive, and most who are around our price-points do not present their stores with a “lifestyle” feel. Our customer is fashion conscious, wants to shop in a well presented store where they can envisage the way ...