Strathfield Group Limited

Our History

Strathfield is indeed one of the iconic brands of the Australian retail landscape.

Born in 1980, with a passion for the products it sold an enthusiasm for innovation and a dedication to the service of it’s customers, it has grown and flourished.

An attitude that has propelled the business from a single store, car audio sales and customised installation specialist, that later connected the first mobile phone to the network, to a vast national retail chain.

Strathfield now also offers a diverse range of home electronics and portable digital equipment that has taken the entertainment and communications space by storm.
 
Today, Strathfield is a 30 year old value based retailer, with a multi store national network that has established itself as one of the most recognisable and iconic retail brands in Australia.        

Now is a great time to capture a Strathfield Franchise and ride the wave of opportunity that the brand has to offer.  

Our business is built around two franchise type stores:

Strathfield Connect
Strategically located in many of the nation’s major shopping centres. These stores and kiosks are strategically placed to take advantage of high traffic flow within each shopping centre precinct. Strathfield is a Premium Dealer and the Connect stores specialise in mobile phone sales and plans. They also cover car audio and video and the portable digital and electronic product categories including iPods, portable DVDs, gaming consoles, digital cameras and LCDs.

Strathfield Destination Stores
Our Destination stores sell the full range of Strathfield products, from car audio and installation to mobile phones and accessories, Lads, DVD set top boxes, gaming portable electronics, GPS navigation and much more.      

What a Strathfield Franchise offers:

The market positioning and success of the Strathfield brand represents a great business opportunity as a new franchisee. As a franchisee, you will have the ability to manage your own inventory levels directly with suppliers, while receiving supplier rebates to ensure maximum profitability.

There are 3 three key principals that are followed nationally:

• Transparency
• Planning and
• Consistency

Strathfield also provides:

• Training both Initial and Ongoing
• Competitive Buying Power
• Local and National Advertising
• Alignment with Major Brands
• Site Selection and Design

What you will need

Although you won’t need a background in retailing, you will need the strong commitment and determination required to maintain the expected Strathfield Group’s high standards.

You will also need a really true passion for customer service excellence and the ability to follow set systems and procedures.

You will need a strong work ethic and belief in yourself, with a track record of success.

Last but not least, you will need to qualify financially.

These are the minimum requirements to consider for application:

• Minimum $100,000.00 equity or cash
• Apply yourself Full Time to the business  

Want to know more… What next?

Please submit an enquiry to receive further information on this exciting franchise opportunity.

And we will send you an easy to read information pack and will contact you to discuss the way forward.