Distinguishing gym facilities from Step into Life franchise

We do it outdoors! The Step into Life franchise has no gyms and no studios. This group outdoor personal training business is the leader in outdoor group exercise across Australia. Step into Life was established in 1995 and was the leader a pioneer in outdoor group fitness. The Step into Life franchise has over 14 years of experience in the fitness franchise with over 100 years of combi9ned fitness industry and business experience.

Every Step into Life fitness franchise secures a territory that encompasses an outdoor venue where the services of the franchise are provided. Our model has no expensive rent of studios or buildings. Our franchisees provide all the training equipment for clients to train with in a fun outdoor environment.

Only 7% of the Australian population would consider joining a gym. The Step into Life exercise business caters for the 93% of the population that finds the typical gym environment intimidating.

Step into Life sessions cater for all different fitness levels in the one fun group environment. We don’t break up our sessions into beginners or intermediates. We are experts at handling groups of people and each individual training at their own level but in a fun group.

The main appeal though, is being able to enjoy fitness training outdoors and many members train against the background of some of Australia’s most stunning natural beauty.