When Freddy meets Sportsco sport and fitness franchises

The Atomic Group, owner of the Sportsco network of sport and fitness franchises, has secured the exclusive distribution and licence rights in Australia and New Zealand for Italian sport and fitness brand ‘Freddy’.

Established in 1976, the Freddy brand encompasses gym collections across apparel, footwear and accessories for health conscious consumers.

Freddy branding concepts are focused on training, workout and vintage, with concept stores located within key global cities including Covent Garden London, Rome, Tokyo and Milan.

The Atomic group saw a clear alignment between Freddy's focused female target and Sportsco’s active/performance positioning, with a primary consumer aged 22 -40 across its 70 strong network of sport and fitness franchises.

Sportsco will launch the Freddy collection within key sport and fitness franchises later this year.