New Google Earth mapping output available from Spectrum Analysis

Most people are now very familiar with satellite views overlayed onto maps through Google Earth and Google Maps. These applications are often the first port of call for geographic queries such as how to get from A to B or where a suburb is in relation to another landmark.

Advisory services franchise, Spectrum Analysis , specialise in information-rich mapping such as store networks, customer distributions, and territory plans.

The business services franchise company has delivered this geographic information in static formats, but now have the ability to cross-link with the interactive capabilities of Google Earth.

The advisory services franchise company is pleased to offer this functionality a supplement or alternative to the traditional formats.

This approach to map delivery includes some advantages as below:

Ability to Navigate - Zoom out to get perspective, zoom in to get detail, or 'walk' around the map to see where your store or territory is positioned in relation to major attractions and your customer base.

Interactivity - Your maps will have all the functionality of Google Earth, just with your stores or territories added on top. You can therefore add or remove the satellite picture, road labels, major landmarks, and so on.

Lead Allocation - If you have a call centre that distributes the leads that come in from a '13' or '1800' number, then these maps could become the cornerstone of the lead allocation process. The operator would simply type the address of the caller into Google Earth, and it would instantly show which territory that lead is coming from (or which store it is nearest).