Market analysis company Spectrum Analysis announces Chinese joint venture

The managing director of Spectrum Analysis , Peter Buckingham has announced that the market analysis company has signed a memorandum of understanding to offer their statistical advisory services in China.

Spectrum Analysis is entering into a joint venture with Dr. Shaw Zhang, with Buckingham having known Zhang for some years.

Both believe there is a huge potential market for business intelligence in China, where there are very large retail networks to work with. The key to the success of this service, they believe, is the combination of the business intelligence and deep domain knowledge in related parts of the retail business.

Spectrum Analysis specialises in using information such as demographics and observed data in the process of site selection. Peter is a leader in this field, running the education on site selection and territory planning for the Franchise Council of Australia, and in the recently announced FCA Diploma of Franchising. Peter also hopes to run courses in China in this area, in conjunction with the consulting and market analysis they will be doing.

The aim of the joint venture will be working in China with China-based companies, but will also be available to assist Australian companies with advisory services with regard to the Chinese market and opportunities.

Shaw is a non-executive Director of 'Magnsoft', which he founded in 2000, and 'MagnsoftBI', which he also cofounded.