Franchise site selection and territory planning seminar

Spectrum Analysis , are hosting a seminar in Brisbane on 7th May to help attendees develop and refine selection processes to maximize outlet and marketing performance.

Why is site selection so important?

The cost to franchisors and franchisees of the wrong site can be enormous. Franchisors can suffer reduced royalty income, missed opportunities for additional franchises, customer complaints, market-share lost to competitors, and worst of all, conflict with franchisees. The cost to franchisees of selecting the wrong site could mean the loss of their business altogether. With average start-up costs for mobile and home based franchises at $49,000 and at $234,000 for retail franchises, the risks in selecting the wrong site are substantial. (Source: Franchising Australia 2006 survey)

The Franchising Australia 2006 survey revealed that up to a third of all franchise disputes are caused by misrepresentation and site or territory issues, indicating that improved site and territory planning will lead to enhanced business sustainability and reduced conflict.

Aim of the Seminar/Learning Objectives:

Overview of the Site Selection process, including:

• Understanding what data is available and how to analyse it;
• Impulse vs Destination – Understanding your business drivers;
• Site selection for service vs retail concepts.
• What is the most suitable method of analysis for selecting your sites;
• How to create an ongoing site selection process;
• How to create territories or Preferred Marketing Areas (PMA’s) with similar demand.

Who should attend?

This seminar is essential training and reinforcement for franchise system territory planners, leasing consultants, recruitment managers, area developers, master franchisees, property managers and CEO’s.

Seminar Presenter

The seminar is presented by Peter Buckingham, who is an authority on franchise site selection and territory planning.

Peter Buckingham Managing Director, Spectrum Analysis

Peter co-founded Spectrum Analysis in the mid ‘90’s following 20 years experience in the oil industry, in a multitude of roles. These included various levels of management and specialised work in Strategic Planning and Network Development.

Working in Caltex Australia Ltd., his experiences included Manager of Western Australia, Country Sales Manager in three states, and Property Manager for Victoria. Peter has international experience working in the design and implementation of the sales prediction modelling for Caltex International, now used also by Chevron and Texaco internationally.

Peter is an active, hands-on specialist in site selection whose services are used by many leading franchise brands. He has spoken at many franchise conferences in Australia and his articles have been published in the Franchise Review and in Franchising Magazine.