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Snooze

Concept: Bedding and retail (Household goods & Furniture)
Capital Investment Required: Investment depends on location and other factors.
Sites Territories Available: Snooze franchise partnerships are available across most states and territories of Australia
Qualifications Required: Retail/Managerial Experience is an advantage
Resale Opportunities: Balgowlah
Wagga Wagga
Nowra
Mackay
Stones Corner
Business Established: 1974
Franchising Commenced: 1976
Training Provided: • 4 weeks induction training
• 2 weeks in store training
• 2 weeks training in head office
Marketing Support: National marketing campaigns and strategies are planned, organised and executed by Snooze. Experienced in-house resources provide support, guidance and expertise at a national, state and local level.
Franchise Fee: $50,000
Finance Options: Accreditation with NAB and ANZ Vendor finance to approved franchisee.
Additional Setup Costs: Fitout cost 120k – 300k Stock holding approx 250k Working capital approx 60k.
Agreement Terms: Five years with five year option.
Number Of Units: 73
Number Of Franchised Units: 68
Units Outside Country: Nil
Members Of The: Franchise Council of Australia (FCA)
Head Office Located: Melbourne
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As one of Australia’s longest-running franchised business, Snooze prides itself on its service, high quality product, dedicated staff and strong community ties. With more than 70 stores operating across the country, Snooze has proven itself a consistent franchise performer, voted number 6 in the Top 10 Australian Franchise Businesses 2011 by topfranchise.com.au.

With an aggressive growth strategy firmly in place, Snooze plans to reach 92 stores by 2014. With an established and secure business model, Snooze franchise partnerships are available across most states and territories of Australia and for the right opportunity, Snooze will even provide the finance to help you start your business dreams.

WHAT’S INSIDE?

So what do we sell at Snooze? Beds obviously, but so much more! Snooze stores offer mattresses, bedroom furniture, linen, manchester, sofa beds, children’s beds – basically anything and everything our customers need to sleep soundly.

What sets us apart from our competitors? Snooze offers a superior product range. Our product managers don’t simply select products from catalogues; they work hand-in-hand with suppliers from all over the world to identify products that are innovative, unique, and of a superior quality to other products on the market.

Snooze stores stock an extensive range of brands and technologies which are exclusive to Snooze, including the bedMATCH™ system, powered by Sleep to Live. bedMATCH™ helps take the guesswork out of buying a bed by matching customers to a selection of mattresses that can better meet their sleep needs. By lying on the test bed whilst it takes a number of measurements, the system helps to narrow the field of suitable mattresses, simplifying the whole experience.

What is Sell Well? Sell Well is a unique eight step sales process that all Snooze franchisee partners are trained in. The training will equip you with the skills to;

  • Influence customers to choose Snooze as their preferred bedding retailer
  • Solve customers’ product, sleep and shopping related problems
  • Generate higher gross profit sales
  • Create more referrals
  • Increase market share 

Sell Well comprises of two key unique components:

  • An awesome retail experience that customers will not find anywhere else,
  • The bedMATCH™ process which assists in taking the guesswork out of choosing a mattress, and creating a very distinct point of difference within the sales process, not available elsewhere 

While the process is prescriptive, it allows franchisee partners to apply their own personality and utilise other selling techniques in tandem.

WHAT WE’LL OFFER NEW FRANCHISE PARTNERS

At Snooze, we pride ourselves on providing each of our franchise partners with initial and ongoing training and support across all business areas to ensure your business is successful and continues to grow.

It’s also imperative to us that our franchise partners are up-to-speed with the latest industry standards and trends, and feel best equipped to meet the needs of their local market.

In addition to ongoing training, Snooze also hosts regular meetings, forums and conferences for our franchise partners to network with colleagues and learn more about the business, ensuring you’re aware of company news, able to speak directly with the senior management team, and be the first to view new products and technologies from our suppliers.

Some of the training and support you can expect to receive when you join the Snooze team includes:

  • Marketing & promotions
  • Sales & merchandise
  • Product training
  • Business management support 
  • IT services
  • Benchmarking & KPI measurement and comparison
  • Site selection & property negotiation
  • Store design & layout 

WHO WE’RE LOOKING FOR

We’re on the lookout for enthusiastic individuals who are good with people, identify with the Snooze brand, and are willing to work hard and reap the rewards.

Retail experience is not essential, but prospective franchise partners should enjoy working with people and have a strong desire to succeed.

For more information on this exciting business opportunity, please contact Alistair Browne, Snooze Franchise Network Development Manager by submitting an enquiry in the form above.

Testimonials

"Thirty years ago we were looking for an opportunity that would set us up for life. We found Snooze and have never looked back."

"Snooze has given us the opportunity to build a very comfortable lifestyle and we have been rewarded with enormous job satisfaction" 

"The Franchise Network has been an integral part of this success and the fact that we have made many lifelong friends is an added bonus. We looked at other franchise systems but Snooze was the one for us."

Snooze News

Snooze introduces premium bedding essentials
22/05/2013 - Snooze has launched a premium range of bedroom essentials that ...
Snooze launches ground-breaking mobile website
19/12/2012 - Snooze recently unveiled its new mobile and tablet compatible ...
Understanding sleep cycles: Snooze sleep consultants can help you get a better night's sleep
8/11/2012 - Snooze Sleep Consultants believe that understanding sleep stages ...
Snooze passes on its extensive experience to franchise partners
5/11/2012 - For over 30 years, bedding franchise, Snooze, has been providing ...
Snooze commends franchisee excellence at annual conference
10/09/2012 - Bedding retailer, Snooze, has announced its top performers during ...
What's happening at Snooze?
7/09/2012 - Bedding retailer franchise, Snooze, has many reasons to celebrate.
View All Snooze News

Contact Snooze

1300 205 527 Email Company Visit Website
21A Shierlaw Ave
Canterbury
VIC 3126
Fax: +613 9888 6327
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