Snap printing and copying franchises aim for high growth in difficult market

At their national convention in Sydney on Friday, Snap announced ambitious plans to increase revenue from its printing and copying franchises by 16% over the next three years.

CEO of Snap printing and copying franchises, Grant Vernon said that the company has weathered the storm of the global financial crisis quite well and is on target to meet projected growth targets.

Snap aims to register $150m worth of Australian sales and reach 200 Australian printing franchise outlets by 2013.

“While things were still slow last year, sales picked up well in the second half of the financial year.

"We’ve started the 2011 financial year on good footing and ahead of budget,” Vernon said.

Underpinning these projections are two key future-focused strategies that will expand the range of services on offer at Snap printing and copying franchises beyond their traditional markets while developing new distribution channels.

The launch of marketing services brand, Snap Level 2 will see the company move into the marketing and e-publishing sector which Vernon said was based largely on feedback from Snap customers.

“Our customers expressed a desire for more than just printing – for someone to help them create an overall marketing plan and the implement it whether that be designing and printing brochures or creating a new website,” he explained.

Operating from existing Snap printing and copying franchises, the service will provide a range of marketing, design and e-marketing (such as website design and email marketing campaigns) for small to medium businesses.

Snap will also launch Snap Promote, an online collaboration with international publishing company Quark.

This online service will provide customers with templates for creating a range of marketing materials which they can customise through the Internet and collect from one of the Snap printing and copying franchises in their area, or have them posted to a nominated address directly.

“Snap Promote is easy to use and offers a cost effective way to achieve extremely professional results,” Vernon said.

With the printing business declining in recent years, Vernon sees these moves as essential to the future development of the Snap Printing brand.

“It would be short-sighted to rely solely on print if Snap is to remain a strong business," he said.