Sleepy’s The Mattress Experts present a dream offer

Since Sleepy's The Mattress Experts opened its first store in Brisbane back in 2001, finding the right mattress to ensure you get a good night’s sleep has become much easier.

There are currently 38 Sleepy’s mattress franchise stores throughout Australia, helping thousands of consumers each year to purchase a comfortable and supportive mattress that will provide them with a great night’s sleep.

Franchise recruitment manager Jenny Bertram explained, “What makes Sleepy’s different is that we just specialise in mattresses. We don’t deal in bedroom furniture or accessories. We identified a niche within the Australian bedding market for a business dedicated to mattresses.

“When we started there was strong evidence showing that consumers were seeking expert advice when it came to selecting a mattress. We were confident that Sleepy’s could supply that expert advice. So much so, that we back up this with our 60 night’s comfort guarantee, our price promise guarantee and free removal of the customer’s old bed.”

The mattress market is stable and strong, and the money people are willing to pay for a mattress is rising. “As consumers have greater awareness of the importance of a quality mattress in ensuring a good night’s sleep then they want to get expert advice to help them choose the right one,” says Bertram.

This growing awareness by consumers means that Sleepy’s is well positioned to expand its franchise network with the aim of having 50 stores operating by the end of 2011.
Bertram explains that they are looking for a strong work ethic in potential franchisees along with honesty and a willingness to undergo training. “Not all our franchisees come from a sales background but at Sleepy’s the ability to establish good relationships with customers is crucial.”

As an established brand with great growth potential, a Sleepy’s mattress franchise makes a good business opportunity as it offers high returns for a low investment. A fully stocked Sleepy’s store can opened with about $150,000 investment.

A two week induction course for franchisees covers sales and product training, software and point of sale system, marketing and assistance with site selection and store fitout. There is ongoing training and support including regular business reviews.

“It’s not a complicated model but it does provide franchisees with a good return on their investment. We provide tremendous support to all franchisees which also extends to the company entering into the store’s lease arrangements and not the individual franchisee.”

Sleepy’s mattress franchise network is continually looking for suitable sites for new stores. Sleepy’s is keen to explore any requested locations across Australia with enthusiastic people looking to join the retail franchise team.