Buyer’s guide from Signwave franchise

The Signwave franchise has released a Buyer’s Guide to help people select the right signs for their business.

The Guide includes a range of photographic examples of signage, plus hints and tips on effective sign design, how to create maximum impact, how to use colour and how to prepare graphic files.

“The Signwave Australia Buyer’s Guide is a valuable resource for anyone requiring signs, from window graphics to vehicle wraps,” said Katherine Groom, general manager of the business services franchise.

“Signs are a highly cost effective way to market a business. Signs convey your image to customers and the community at large, communicate what your business does, and help customers to find your location,” Groom said.

The Guide shows the wide range of signs that can be produced, quickly and cost effectively. It includes window graphics, reception and office signs, exterior signs and shop fascias, point-of-sale, vehicle graphics, health and safety signs, site signs, exhibitions and displays and directional signs.

“We’ve also included a checklist to help people identify their signage needs,” said Groom.

Industry research shows that 50 percent of a company’s customers discover suppliers because of their signs. In another study, it was found that 75 percent of consumers develop an impression of a company and its products because of vehicle graphics.

“The Buyers Guide demonstrates to business the importance of signage and provides ideas for companies wanting to reassess their signage.”