Sign A Rama Surry Hills focuses their printing services on re-branding the Salvation Army

Sign A Rama in Surry Hills have a massive job on their hands, using their printing services to update the signage on Salvation Army churches, corporate offices and family stores across NSW, Queensland and the ACT.

The job involves more than 700 signs in over 500 locations, and once complete will be the first time the stores have had brand consistency across their signage.

“This is by far the largest job we’ve ever undertaken,” says Sign A Rama Surry Hills director Acacia Hayes. “We’re coordinating nine other Sign A Rama Stores stores nationally and so far we’ve completed about one fifth of the job.”

Sign A Rama retail franchises are structured to enable multi-site jobs to be led by printing services in a single store. Surry Hills has managed several such accounts in recent years, including state-wide rollouts for corporate and not-for-profit clients.

The Salvation Army job takes in sites from the tip of Cape York, through regional Queensland and NSW, to Albury on the NSW/Victoria border.

“Brand compliance really drives this job,” says Hayes. “In the past, there was great variance in Salvation Army signage nationally. Now, we’re coordinating all the brand-compliant art in our store and the signs are then manufactured here and sent to the local Sign A Rama store to be installed.”

With over 200 signs already installed in about 100 locations, Sign A Rama Surry Hills is about one fifth of the way through the job and expects the rollout to be completed in 2011.