Sherpa Group business consultants guide Geelong company through national franchising process

When Geelong-based company Crackmasters decided to franchise its business nationally, the owners turned to Sherpa Group to provide them with expert assistance.

Crackmasters, a pavement and concrete maintenance business, is owned and run by brothers Jason, Michael and Matthew Cobb.

The trio say they are extremely excited about the expansion and growth opportunities for their business that franchising offers.

“We have thought about franchising our business for a while as we recognised that we had a valuable business that services both the domestic and commercial market with fast turn-around; a business that is relevant and needed across Australia,” Jason explains.

Franchising was the next big step for the company, he says, and it gives the trio the opportunity to offer franchisees a ground-floor business that can be financially rewarding while requiring minimal labour.

Jason believes this could be just the opportunity an existing tradesman is looking for or an ideal opportunity for someone looking for a career change.

Crackmasters is also the Victorian and South Australian distributor for Queensland company Matrex, which produces a permanent cold mix asphalt product. This is another advantage for potential franchisees, as they will become agents in their territory for this product.

There are now a variety of Crackmasters territories available to franchisees nationally. Further information can be obtained by contacting business consultants at Sherpa Group. 

Contact Sherpa Group to find out more and receive a free Sherpa Guide which includes helpful tips on starting a franchise or buying a franchise.