Secrets Shhh

Diamonds are a girl’s best friend…but are no longer just for the rich Secrets is a fashion and fine jewellery retailer. No jewellery experience is required to operate your own jewellery store in one of the world’s most elegant industries. As the world’s largest retailer of simulated diamond jewellery the combination of our elegant designs, product quality and price advantage has created a business even more compelling in the economic environment of today. Since its first store in Noosa in April 2000, Secrets has become the world’s largest simulated diamond jewellery retailer with 19 stores across Australia and New Zealand. Jane Meredith, co-founder of Secrets, was working in a jewellery store in the 1990s and was told by the owner that only 9% of the world’s women could afford the thrill of owning a dream piece of jewellery. Teaming up with master jeweller, Dietmar Gorlich, Jane sourced innovative gem technology that used heat to turn a natural mineral into a “new generation” diamond ...