Salts of the Earth Pty Ltd
Agreement Terms:
5+5 years
Business Established:
June 2010
Capital Investment Required:
$58,000 - $125,000 + GST
Concept:
Salts of the Earth is the fastest growing Salt Therapy Centre in Australia, providing Natural relief for respiratory and skin conditions. The Salts of the Earth Franchise model is flexible to allow for other Natural Therapy’s to be included with the Franchise meaning a one stop Natural Wellbeing Centre.
Franchising Commenced:
September 2011
Marketing Support:
Salts of the Earth do not have a Marketing fund, Franchise fee includes a 30,000 flyer distribution, in store material and one month’s advertising in Local Newspaper. All promotional material has been designed and is ready to be put in place by our media agency.
Number Of Units:
5
Qualifications Required:
There are no qualifications required for initial set up, however Certificates such as First Aid, Emergency Asthma Management, and Spirometry must be attained shortly after commencement.
Sites/Territories available:
Nationwide, including Country, Regional and Metro/Suburban Territories. New Zealand also available.
Training Provided:
2 week training program, plus additional support when Wellbeing Centre opens and ongoing support from National Office
Units Outside Country:
Not at this stage but we are interested in expanding internationally
About Salts of the Earth Pty Ltd
Salts of the Earth is the fastest growing Salt Therapy and Wellbeing Centre in Australia thanks to our successful business model, our relationship with our trustworthy suppliers, and most of all our affordable, rewarding and flexible Franchise structure. Since our opening date, we now have 5 Centres Australia wide, 3 in Victoria, 1 in New South Wales, and 1 in Western Australia (Nov ’11).
If you are interested in applying for a Franchise, please send all your details with your enquiry, and you shall receive an Application pack in the post. Fill out the Application form and return to Salts of the Earth Head Office for review. If you are a successful applicant you will be asked to attend an interview at our Centre’s in Melbourne. It is very important that we have the correct personnel as Franchisee’s so that all involved will grow and prosper.
Salts of the Earth was founded in Essendon VIC, June 5th 2010 by David Lindsay and Katharine Micalizzi. It was formed to offer a natural, effective relief for the people of Australia for respiratory and skin conditions. Salts of the Earth is unique because it has little or no competition. As Salt therapy is a new concept in Australia, this has given us a head start with regards to developing a business system that is working very well for us, allowing us to open a further 4 Centres 18 months after opening the first. A system that has been developed strategically through feedback from existing customers.
Benefits and opportunities with becoming a Salts of the Earth Franchise:
- Salts of the Earth are TGA approved.
- We have developed a proven strategy. You can check how successful other Franchises are before committing yourself.
- You can use the Salts of the Earth brand name and trademarks. You benefit from any advertising or promotion by the owner of the Franchise - the 'Franchisor'.
- The Franchisor gives you support - usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice.
- You have exclusive rights in your territory, there will not be any other Franchises sold in the same territory.
- You can benefit from communicating and sharing ideas with, and receiving support from, other Franchisee’s in the network.
- Relationships with suppliers have already been established.
- Be your own boss as appose to working for an employer.
- Get a head start. Compared to normal start-up companies, Salts of the Earth provide a head start to Franchisee’s by providing support in a new market to Australia. A common saying in the Franchise industry is "You're in business for yourself, but not by yourself."
- You may own more than 1 Franchise.
- With 46% of the population suffering from either a respiratory or skin condition, asthma rates rising, and pretty much all of the general public susceptible to cold and flu, potential for growth is massive.
If you are interested in applying for a Franchise, please send all your details with your enquiry, and you shall receive an Application pack in the post. Fill out the Application form and return to Salts of the Earth Head Office for review. If you are a successful applicant you will be asked to attend an interview at our Centre’s in Melbourne. It is very important that we have the correct personnel as Franchisee’s so that all involved will grow and prosper.
Salts of the Earth Pty Ltd News
Salts of the Earth Franchise make Prime Time Television
24/05/2012 - Salts of the Earth, a salt therapy for asthmatics to improve ...
Contact Salts of the Earth Pty Ltd
223a Buckley St
Essendon
VIC 3040



