Mattress franchise goes Web 2.0

Regal Mattress retail bedding franchise outlets have joined the web 2.0 era by joining facebook and the ‘blogoshere’ with 2 new sites.

“Having a facebook page is pretty standard these days and our staff and franchisees have been encouraging us to go Web 2.0 for a while” said Braith Bamkin, Retail Sales and Marketing Manager of the mattress franchise network. “I think this will certainly form part of our marketing strategy moving forward, the days of this being a ‘phase’ are definitely over.”

Customers can become a ‘friend’ of Regal Mattress franchise on facebook and follow the company’s activities, such as sales and store events as well catch up on all the staff news. Similarly, by reading the blog, readers will get an insight into Regal with posts as varied as ‘buying a mattress’, ‘staff mattress choices’ and ‘news’ being regularly updated.

“I think it is important for our franchisees to know that we are serious about marketing via every medium possible and in these economic times, every little bit helps” said Bamkin. “Who knows where web 2.0 will end up, but Regal certainly is not going to be left behind.