RAMS introduces a new franchise model

Like many home lenders in the market, the past 18 months have been challenging times for RAMS Home Loans with new ownership, new management and a tough economic environment. However, despite the general downturn in the market, RAMS mortgage broking business is performing well.

While many lenders have consolidated, are winding back their mortgage business or leaving the market altogether, RAMS continues to ramp up its offering and prepare for the future.

Chief Executive Officer of the loan provider franchise, Melos Sulicich said: “In the past 6 months, our business has grown substantially. Customer enquiry levels are breaking established highs, we have achieved record sales months, applications and settlements are up. Many franchisees throughout the RAMS national network are achieving personal bests.”

RAMS is a specialist home loan franchise lender offering competitive pricing and products with simple, down to earth service through a network of locally owned and operated franchises. RAMS appeals to first home buyers, self-employed professionals, first time investors and those seeking to refinance to a better deal.

“Over the years, RAMS has established strong foundations based on a brand that is well-known, responsible, approachable and offers real value for money. In tough times, customers turn to companies they can trust. Now with the financial backing and security of being owned by a major bank, RAMS is fortunate to be in a unique position in the financial services market,” Mr Sulicich continued.

“In consultation with franchisees, we are enhancing our value proposition to drive long-term growth and success of the network. We would also like to recruit additional franchisees to expand our distribution footprint and are calling for interested parties to register their interest now.”

RAMS has recently introduced a new franchise support structure that features enhanced field support, induction & learning, remuneration & commissions, IT and Local Area Marketing tools and services. Shortly, RAMS will be launching a new operating model seek to be more flexible and scaleable. This includes building strong relationships and business within local communities.

For example, the remuneration structure for RAMS franchisees is more competitive, simple and provide flexible upfront and trail options to meet the individual needs of franchisees depending on where they are at in the business cycle. Rewards have been added to encourage sales excellence.

RAMS now has a support model that is better aligned to franchisee outcomes. Regional Managers have been appointed to be key points of contact for franchisees and to assist with business analysis, site management and financial expertise. Sales coaches are also available to assist with setting up the franchise business and training for franchisees and their team.

Mr Sulicich said, “This additional support has added value to the RAMS Franchise business and has been well-received by franchisees.

“Now more than ever, we believe we have the tools and capability to achieve long-term growth. We are confident that our vision and strategic approach will continue to bring good opportunities to RAMS franchisees.”

RAMS will hosted its annual National Franchise Conference, “FRESH THINKING, NEW GROWTH” from 12-14 March 2009 in Sydney. This provided an opportunity for franchisees and their partners to share best practice while focusing on strategies for the future.