Price Attack Director declared 2009 Franchise Woman of the Year

Carol Jarred, Director of Price Attack , has been declared as the 2009 “Franchise Woman of the Year” at the recent Franchise Council of Australia’s (FCA) Awards Evening.

The 130-store strong national retail franchise company, which specialises in professional hair care, is co-owned by Ms Jared and her husband Barry Jarred, who is the Managing Director.

Ms Jarred said she didn’t expect to win the national award due to the calibre of the other four regional award winners from Victoria/Tasmania, New South Wales/ACT, South Australia and Western Australia. She had already been surprised about taking out the 2009 “QLD/NT Franchise Woman of the Year” title in August and didn’t.

“It’s unbelievable and such an honour to be declared the winner of such a highly coveted award,” she said. “I can’t take all the credit though. This award win is thanks to all the people that have shaped and mentored me into becoming the business woman I am today.”

Kate Johnson of Women in Franchising (WIF) said the “Franchise Woman of the Year” Award was highly anticipated by many women within the franchising sector, and it was great to see Ms Jarred forging such success in the industry.

“Carol won the award based on her outstanding business achievements, leadership philosophies and initiatives, positive influence on other women, contribution to the franchising industry, contribution to the community and professional development,” she said.

“She is such a successful business woman within franchising and a great example to other women within the industry of what they can achieve in business when they put their mind to it. I congratulate her on behalf of WIF on this wonderful achievement.”

Ms Jarred began her career in the franchise beauty industry as a franchisee with the retail franchise company.
Ms Jarred said their first achievement as Price Attack franchisors was a rebrand.

“The rollout of the new brand image began in August and it has been very well received incorporating a new logo, business cards, advertisements, store fit-outs, uniforms and computer system.

“Business has been great since we took over. In fact between the 2007/08 and 2008/09 financial year we have seen a seven per cent increase in.”

Ms Jarred said she hoped her award win would help encourage other women to strive for success in all aspects of their life.