Love for men and women this Father’s Day at Price Attack beauty franchises

Price Attack hair care franchises have broken all traditions with their newest marketing campaign, shifting focus from their traditional female market to target the males in their lives.

Marketing manager Darren Gunton says the male image on the front cover of Price Attack’s new Father’s Day catalogue is an all-time first for the hair care and beauty franchises.

“Price Attack is giving women something a bit cheeky to look at while purchasing for their partners – Father’s Day was the perfect opportunity to have fun with the collateral,” he remarks.

With women still doing the majority of the shopping at Price Attack, Mr Gunton saw this as an opportunity to advertise “the products and offers that women can pass onto their partners and enjoy as well.”

With a strong market positioning as a destination for professional hiar care, Price Attack hair care franchises service the needs of men as well, however the majority of its shoppers are middle-aged women.

“Father’s Day is an exciting time for our brand, our shoppers and of course our wonderful Price Attack employees,” concludes Mr Gunton.

Men that visit Price Attack for a salon service shampoo and style cut during the Father’s Day promotion period may also be eligible to receive a free NAK styling product.

Father’s Day promotions will run at Price Attack hair care franchises from August 23rd t September 12th. Store locations can be found online.