The Pizza Hut franchise’s brand new look

The Pizza Hut franchise has launched a new national advertising campaign its first major change in positioning and branding since the “New Dougie” campaign in 2002.

“We are building a greater sense of fun into the brand. Eating pizza is fun after all,” said the fast food franchise marketing director, Simon Sproule.

The concept for the multi-million dollar campaign was presented to franchisees last year and then went into research, where, according to Sproule, the reaction was overwhelmingly positive.

“It’s clear we have hit all the right buttons with this campaign. We’re very excited about it,” he said.

The TV campaign is complemented by new point-of-sale and direct marketing for the local market.

The concept also paves the way for the rollout of a range of marketing and advertising activities scheduled for later 2006.