Pizza Hut launches new iPhone app

Pizza Hut has launched a new iPhone app that is fun, free and takes mobile phone ordering to a new level of entertainment with a range of features including augmented reality.

The most cutting edge feature is the augmented reality function, or GPS Store Finder, which provides iPhone 3Gs users with the ability to find their nearest Pizza Hut store by using GPS technology. People hold up their iPhone 3Gs, the camera opens and the screen shows not only what is in front of the user, but small tabs highlight the direction and distance of nearby Pizza Hut locations.

Pizza Hut Australia Marketing Director Valerie Kubizniak explained, “Point north, south east or west and the locations change before your eyes – everyone will love this feature and it’s so much fun to use.”

All iPhone users will have fun with the exclusive racing game, a great way to be entertained while waiting for their orders to be delivered.

“Importantly, of course, the app offers all iPhone users an easy and fun way of ordering from Pizza Hut – just drag, drop, spin and slide through the simple and fast ordering process.

"It’s cool and functional – the perfect combination,” said Kubizniak.

The app provides customers with the ability to order a selection of food and even save the order as an ‘ifav’, making it quicker to order their favourite meal in the future.

The pizza franchise company’s iPhone app has been specifically created for the local market, taking the best from the hugely popular U.S. version and adding an Aussie twist.

“Interest in the Pizza Hut iPhone app was hot even before the local version was available, with Australians already attempting to download the U.S. app in the days after it launched so we’re confident it will be a hit,” said Kubizniak.

Pizza Hut’s innovative online activities have also captured the attention of the digital industry, with Pizza Hut a finalist in this year’s AIMIA Retail Website of the Year Award.

Pizza Hut will also soon be launching a clever new ordering service for a variety of other 3G mobile phones, so it’s never been more fun or easier to enjoy Pizza Hut meals.