Pizza Capers franchise gets rebranded

Queensland based fast food franchise Pizza Capers is transforming itself into a national name with a rebrand that focuses on the personal touch of the chain which has new store growth at 200 percent this year.

Adrian Burton, National Marketing Manager of the take away franchise chain, said the new brand offered Pizza Capers the opportunity to ensure its public image matched its gourmet product. “Our guests get excited by our product, they are passionate about it as much as we are, and we wanted this excitement and passion about our menu to permeate through our brand,” he said.

Communications agency Gallery De Pasquale (GDP) has given Pizza Capers a major brand overhaul that found its inspiration in the spirit of the very first Pizza Capers store back in 1996.

“The best restaurants in the world are one offs, with chefs who put their individual stamp on their creations. Pizza Capers is about to prove that this personal pride, care and attention can be maintained, no matter how big you become,” GDP creative director, Phil Nobay said.

The personal touch is conveyed through the hand-drawn logo, illustrations and font, through to the ‘chalk board’ texture of all the new materials.

The fresh look will be rolled out across all stores over the next few months, with Pizza Capers West End to be the first new store with completely new branding.

This article appears courtesy of 5 Minute Franchising Newsletter