Pie Face bakery cafe new website launched in March 2009 to improve its connection with customers

In keeping with the quirky and irreverent brand, Pie Face Bakery Cafe launched a new web site in March 2009 that is aimed at building stronger connections with its customers by keeping them interacting with the stores and the business.

Competitions to draw the best “Pie Face”, access to the company’s online catering ordering system, special subscriber offers and a feedback system enable the growing base of loyal Pie Face customers the opportunity to have their say. “When Pie Face approached us to develop a website for them that would reflect their brand personality and present their product offering, we immediately accepted the challenge.

The fast food franchise network developed a website that offers an interactive user experience that is in keeping with the unique products that Pie Face sell. The website enables users to draw faces on the pies and then submit them to a gallery for a monthly prize.

Through valuable customer feedback, the pie franchise group have discovered that people love to see their own 'pie face' up in a gallery for everyone to see, and they love it even more if they win a delicious prize for their creativity, said Melissa Webber, founder of Holy Cow Design

"The Pie Face website has also just been shortlisted for a design award which is fantastic, and this will draw even more people to look at the site and see what Pie Face offers!" Melissa added.