New Pie Face Bakery Cafe marketing program launched

When it comes to marketing, Pie Face Bakery Cafe isn't a typical example. To the fanatics at Pie Face HQ, thinking differently comes naturally.

Pie Face has employed two new marketing programs:

• Local Area Store Marketing (LAM)
• General Consumer Marketing

The preliminary results are encouraging with overall sales increasing at participating pie franchise stores. Other initiatives in the marketing program will include a national brand building program that will focus on Pie Face’s gourmet, fresh, and fast food positioning. This is set to include numerous programs such as celebrity chefs, charity involvement, a new loyalty program, point of sale signage overhaul, and much more.

This year will also mark the first year that the pie franchise company will report to franchisees on how the marketing contribution and fund is being spent. From January to December the marketing program is extremely full, ending the year with the first Pie Face franchisee conference.