The Party Plus story
by
Party Plus
Only one year later, another outlet was opened in Osborne Park, and then a nearby run-down party hire business was purchased to take ownership of that business's first position in the Yellow Pages – a significant source of new customers. The combined Osborne Park operations were subsequently sold to a private buyer in 1999.
Having proven that a multiple site model worked, the founders then engaged a franchising consultant to study the pros and cons of franchising the business. The consultant gave the green light in early 2000 and the franchise launched in July 2000. The name and logo for "Party Plus" have been registered as trademarks in Australia with the ultimate aim of being an Australia-wide franchise system.
Donna and Andrew Foote bought the second Party Plus franchise at Morley WA in August 2001. They successfully operated the store for 2 years, were nominated as the official training store for new franchisees, were appointed Master Franchisee for WA in May 2003, and negotiated the purchase of the entire Party Plus system in March 2005.
Using their prior experience in training, teaching, administration and management, in the past 6 years Donna and Andrew have :
- built their own successful store (run under management for 2 years and recently sold for a significant capital gain)
- commenced and trained 7 new sets of franchisees
- implemented a new branding camping
- redesigned all printed material and signage
- implemented a highly successful television advertising campaign
- assisted individual franchisees boost both turnover and net profits
- overseen the Party Plus network grow from $1.3m to over $2.3m in 4 years), and
- overseen Party Plus become the dominant player in the WA domestic market.
The Party Plus network now consists of six flourishing stores in Western Australia at:
- Balcatta
- Joondalup
- Mandurah
- Morley
- Osborne Park
- Rockingham
It’s just not a party without … Party Plus. 16.07.2007
FCA Member
Contact Party Plus
PO Box 3828
East Perth
WA 6892
Tel: 08 9221 9997
Fax: 08 9221 9998
