Paraffine, a very unique European concept, was introduced 7th July, 2003, Australia's first! This Danish Concept founded in 1970 are in locaions such as Belgium, Denmark, Germany, Swedan and the USA.
Whilst honeymooning in beautiful Belgium, this
stunning unique concept was discovered in a quaint arcade in Gent. After falling
for this wonderful concept, there was a vision that Paraffine would bring a
sense of happiness, warmth, colour and ambiance into Australian homes.
After returning from Europe in August 2002, our plan is to introduce a stunning
new concept that this Country has never seen before. Our plan is to operate a
chain of Retail Paraffine Stores which capture European culture, emotion and
design.
Our beautiful range includes exclusive candles, candle rings, candelabras,
serviettes, glassware, a stunning range of Belgium Tapestries which include
cushions, throws, wall hangings, table runners, combined with re-production
furniture. We also combine a beautiful range of giftware which includes items
such as photo frames, ceramics, jewellery boxes, teddy bears, dried flower
arrangements, a Skin Care Body Range and during the Christmas Period we
introduce a wonderful range of Christmas Products which are based on European
Traditions. We provide a large range of display product/ideas for Weddings and
Private/Corporate Functions.
The Values which form the basis of the success of Paraffine and which make
Paraffine a feasible and unique concept are:-
* Paraffine's Concept is distinctively European
* It's finesse and it's overwhelming appearance of colour and design
* We offer products of high quality and thus give the customer an enjoyable
experience
* We always ensure a high standard of personal service
* We can create imaginative ideas for our customers
OPPORTUNITIES
To be market leaders within the Candle/Gift Store/Homewares Industry
STRENGTHS
* Unique European Design. (Wonderful ambiance/mood created, unseen by people in
Australia other than those who may have experienced a European Christmas store).
(Fresh Concept to the Australian Market).
* Offer Gift Wrapping Service along with decoration/design/display advice.
* A massive volume of colour along with a huge selection of gift ideas to suit
any occasion and any budget, however
large or small.
* Quality of products are of a superior standard with unique designs along with
a fair pricing structure.
* Huge potential in tapping into the wedding market.
* We have minimum suppliers making it less difficult to re-order, thus reducing
time organising stock behind the scenes, along with reduced paperwork.
Paraffine Australia can offer you an advisory service in the following areas;
* Siting of shop premises
* Fitting out/constructing shop premises
* Budgeting/financial planning
* Day-to-day operations
* Marketing
* Product training in connection with building up the store
* Decoration and combination of products/customer service
* Continual back-up from our agent in the area
ESTABLISHED AND PROFITABLE
Exotic European Candle and Giftware retail business.
Franchise opportunities exist with an established, proven and profitable
network. Experience the finesse, charm and beauty of Paraffine.
For the opportunity to be Owner/Operator of a Paraffine Franchise Store, please
submit form below.