Pack and Send franchise overview
by
PACK & SEND
Tortorici’s major focus, in the franchisee recruitment process, is to discover whether prospective franchisees have a passion for the business and demonstrate a positive attitude.
Skills prerequisites according to Tortorici:
There are three main areas of skills that we look for in a Pack & Send franchisee:
1. A positive attitude and passion for the Pack & Send brand. A prospective franchisee should believe in the brand and, when selected, wear it on his/her shirt with pride.
2. Sales skills and people skills. Natural communicators are usually able to convey the benefits of using our services well and generally make effective franchisees.
3. Demonstrated self-starter. Pack & Send looks for a history of being a self-starter. This can be demonstrated by having a strong local network, by growing another business or by building a strong team.
Ideal franchisee:
Ideal Pack & Send franchisees combine a positive attitude and the ability to seamlessly overcome those obstacles that are inherent in owning a small business.
An ideal franchisee will often have multi-store ambitions and is willing and eager to learn. They get on with using the marketing tools they have at their disposal and instantly create a connection within their local store communities.
They are also good team members and contribute to team development within the Pack & Send network.
On the opposite side of the coin, some franchisees require more guidance and attention and we’ve developed a process for this. Through our visits to franchisees and our review process, we have a system for supporting franchisees that should reduce any possibility of them becoming a ‘difficult franchisee’.
Ultimately, if the franchisee is not right for the system we also have well-developed exit strategies. Pack & Send stores sell particularly well, so franchisees not well matched with the system can usually exit and move onto other endeavours.
Top three most important questions asked of franchisees during the interview process
1. Why should we grant you a franchise?
The way this question is answered is important. In the answer to this question, we’re looking for the candidate to show their passion for the business and their belief in their ability to maximise the returns from the business and build local brand equity. An example answer may be, “because I believe in the business model, it suits my skills and ambitions and, as a franchisee, I can add value to the Pack & Sand brand”.
2. What does your husband/wife/partner/family think about you buying a Pack & Send business?
With all business, there are ups and downs. We’re seeking to understand whether the franchisee has an adequate and positive support network. Someone close to home that they can ‘bounce ideas off’ and speak to about any obstacles that may come up.
3. What attracted you to Pack & Send?
From the answer to this question, we’re looking for a franchisee to articulate their passion for the business and the essence of why they are looking to join the group.
What franchisees shouldn’t ask
Top question is: “If it doesn’t work, what are you – as the franchisor – going to do about it?” Prospects that are already thinking about the concept not working are not ideal candidates.
Prospective franchisees also need to appreciate that, in franchising, the success of the individual franchise comes down to the franchisee and their ability to run a good business. Prospects that expect franchising to deliver guaranteed success, do not understand franchising.
Short-term goals (within the next six to 12 months)
Pack & Send’s short-term goals are two-fold:
- To grow the domestic network in both metro and regional locations of Australia by 16 stores over the next 12 months, bringing our number of franchises in Australia close to 100; and
- On a global scale, our goals are to attract master licence holders in the key international markets of the United Kingdom and Canada and to also find the right franchisee with multi-store ambitions in New Zealand.
See the buying a franchise page for additional information.
24.07.2007
FCA Member
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Contact PACK & SEND
6/43 Heathcote Rd
Moorebank
NSW 2170
Tel: 02 9822 5622
Fax: 02 9822 5677
