OzSpy Security Solutions increases profitability of local retail stores
Retail industry research has shown that reducing the incidence of shoplifting by a minimal 3% can result in an increase in profits of 25%, said Craig Mitchell, Managing Director of OzSpy.
“That’s a significant increase to the bottom line of any business and it’s easy to achieve with the right equipment,” he said.
According to Mitchell, in many cases insurance premiums for businesses can also be reduced when appropriate security systems are installed.
“We cover the full spectrum of business security needs, from high definition commercial CCTV systems, right through to basic but highly effective DIY systems for small businesses, and business owners can compare and view different systems in store.”
CCTV surveillance systems have become popular in supplementing burglar alarms and other physical deterrents due to a depressed retail environment coupled with an increase in incidences of shoplifting, fraud and robbery due to tight economic conditions, Mitchell said. This has driven many sales in OzSpy’s network of business surveillance franchises.
“We are currently assisting a range of businesses across Australia to stem the drain on profitability by installing CCTV systems that allow the owners to monitor their businesses on their PCs, laptops, 3G mobile phones or PDAs from anywhere in the world, and we currently have these systems available in store starting at only a few hundred dollars,” Mitchell said.
“Traditionally alarms were seen as good deterrents but they can’t provide evidence like CCTV can and they can’t alert the owner to inside theft or fraud.
“Clever thieves have ingenious ways of going undetected so that even regular audits can’t uncover what has occurred. Only CCTV can do that,” Mitchell said.
Mitchell also said the dropping price of sophisticated electronic surveillance equipment is another thing propelling the popularity of CCTV and the growth of the business surveillance franchise.
“Even our most advanced piece of surveillance equipment is now well within reach of the average retailer or business owner,” he said.19.07.2011