Optus select M&C Saatchi and Starcom to reinvigorate brand
Following a competitive review Optus "Yes" Shop is excited to announce that M&C Saatchi will handle the telecommunication franchise’s creative advertising, while Starcom will manage its media buying requirements. This will include the media buying for Optus’ subsidiary Virgin Mobile Australia.
After an eight year working relationship with Optus M&C Saatchi has demonstrated a great understanding of the brand. Michael Smith, Optus Corporate Marketing Director, believes that M&C Saatchi are the ideal agency to help develop the telecommunication franchise into “a leading provider of next-generation communications, infotainment and technology services”.
Mr Smith also expressed his enthusiasm for the newly established partnership with Starcom, as he is confident that the media agency with use their “strong leadership and fresh approach” to transform the Optus brand and revitalise the telecommunication franchise.
Smith also took the opportunity to thank MPG for the continued commitment to Optus during the last eight years.
For more information about this telecommunication franchise opportunity please visit the website.