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The franchisee’s perspective

by Norton Rose
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From the franchisee’s perspective, there are numerous advantages in operating as part of a successful franchise network. A franchised business is a proven concept with a lower risk of failure; the franchisee will receive ongoing assistance from the franchisor; and the franchisee will receive know how, knowledge and support from the franchisor. It is often said that franchisees are in business fro themselves, but not by themselves.  

Of course, franchisees rightfully expect frequent quality contact from the franchisor, and that promised support will in fact be provided by competent support staff who can add value to the franchisee’s business. Franchisees are prepared to accept that the franchisor will maintain an element of control over the running of the business, and are happy to par the franchisor initial ongoing fees provided they obtain value for money.  

See the buying a franchise and running a franchise pages for further assistance.

This article was created by Deacons  and appears courtesy of Austrade . 26.06.2007
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