First step in talking international – getting the terminology right!
by
Norton Rose
Master franchising in an international context is different to the typical Australian relationship. Internationally it essentially means appointing a local party to be the franchisor in that market. The master franchisee will enter into any unit franchise agreements, perhaps Deacons is Australia's leading franchise law firm, with offices in Melbourne, Sydney, Perth, Brisbane, Canberra and in 11 locations in Asia. We have assisted over 200 franchise companies, from large international corporations to start up franchisors. We do not handle franchisee matters. 29.08.2008
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