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Effective training and initial support of franchisees

by Norton Rose
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It is important that franchisees are trained so that they can offer a consistent quality of service throughout the network. A franchisor must develop a training program and relevant materials, and allocate appropriate personnel to undertake the training. It is generally unwise to have other franchisees conduct training, although they may participate.  

Each franchise will have varying degrees of skill and industry knowledge. The franchisor will need to take this into consideration when deciding on the extent, duration and nature of training. Initial training should be provided at commencement and ongoing training provided at regular intervals to maintain consistent standards and uniformity. Often, the franchisee’s employees are also required to undergo a training program.  

Training also provides a final opportunity to asses the suitability of the franchisee. Satisfactory completion of training is often a pre-condition to commencement of the franchise. Usually, a franchisee will be required to sign the franchise agreement and pay the initial fee before training commences.  

See the running a franchise and buying a franchise pages for further information.  

This article was created by Deacons and appears courtesy of Austrade . 27.06.2007
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