NightOwl Convenience receives a facelift

National NightOwl has launched its new brand strategy this month with the roll-out of a vibrant, fresh corporate identity.

As part of the brand strategy, NightOwl food and beverage franchise stores across Australia are currently receiving a facelift with refurbishments including new store signage, in-store advertising, promotions and point-of-sale.

A new Company website has also been developed to replicate a NightOwl Convenience store, enabling users to view latest promotions, submit an enquiry regarding franchise opportunities or find details of their closest NightOwl store.

National Marketing Manager Grant Peck said he is excited to be launching the new NightOwl Convenience brand strategy across the business.

“As the convenience industry evolves, it is important for NightOwl to connect with our existing and potential customers across all touch points,” Mr Peck said.

“The new corporate identity has been designed to build a strong, visually consistent image through all printed, signage and electronic communications, while promoting our value offer of fast and friendly services and quality products in clean and convenient locations.”

Mr Peck further added that the branding was developed to portray NightOwl as a vibrant, energetic franchise operation – the future in convenience retailing.

“The NightOwl logo is strong and bold, representing movement, speed and convenience on the run,” he said.

The NightOwl corporate identity was developed by creative advertising agency SmartSands.

Australian owned and operated, NightOwl and its franchisees operate 50 stores across Australia, employing more than 450 casual and full-time staff.