World’s no.1 waterless car wash franchise to open in NZ
In only 4 years, ecowash mobile car care franchise has grown into a multi-award winning international franchise operation with over 100 mobile units servicing all states of Australia, the Middle East, Europe and the USA - establishing itself as the no.1 mobile waterless car washing franchise in the world. The NZ launch of ecowash mobile follows their recent naming as the “best services retailer” in Australia by the National Retail Association.
Australian franchise systems are highly regarded abroad according to ecowash mobile franchise managing director Jim Cornish, who has just negotiated the first master franchise for New Zealand.
Mr Cornish credited lifestyle considerations, a global shift towards sustainable practices and the stringent nature of the Australian franchising environment as the key reasons his Australian waterless carwash franchise has infiltrated 12 countries since starting out as a two car operation in 2004. New operations opened in recent months in three of the world’s most famous cities – Paris, Dubai and Athens - continuing the franchises rapid overseas expansion.
“The nature of the franchising environment in Australia is a huge reason why overseas markets are taking us on. Australia has one of the toughest franchising codes in the world. If you pass our code it means you have a robust franchise blueprint in place, one that you can take overseas and implement in almost any market,” he said.
“You can pretty much take it anywhere because most markets aren’t anywhere near as demanding. About the only country that will need a little tweaking is the US. You have to adapt to their regulations, but the US and Australian systems are still quite compatible.”
Australia’s small population on a huge landmass is another key reason Australian-made franchises were so highly regarded overseas.
“We don’t have the same support systems as many of the overseas franchise markets. Particularly in the US, there are so many franchisor support systems at virtually every level that you can outsource almost every task. You don’t have to build your business systems from the ground up as you do in Australia as almost everything can be done for you. In Australia you have to know everything that is going on from the ground level up, you have to use more traditional business systems as opposed to systems which specialise in franchising.”
The global trend is towards lifestyle-orientated services and an environmental sustainability which meant his business couldn’t miss offshore, according to Mr Cornish.
“We have embraced both notions. People also value their time to relax and have embraced a better lifestyle, so they are outsourcing tasks in greater numbers. Further, every business is, or should be, beginning to see it as their responsibility to be environmentally sustainable. ecowash mobile has shifted the paradigm of what carwash standards should be. We have educated customers, challenged old systems and outdated ideas that dictate water is a compulsory cleaning agent. With the technology we have and the standards we have set in terms of quality and professionalism, we have become the new paradigm. The shift towards being environmentally aware is a global trend - consequently ecowash mobile has broad global appeal and a relevance that has created the demand.”
Ecowash mobile automotive franchise has received the ‘tick’ from Smart WaterMark for their water saving concept and has saved over 43 million litres – that’s about 378 000 litres per week in Australia alone! Further, they operate their entire fleet carbon-neutral through Greenfleet and are a major international supporter of World Water Day – further boasting their environmental commitment.
Consumers across various industries are now choosing by a new criterion, which is not price based, but environmental soundness and sustainability. This explains also why many motorists (well bikes, boats, trucks, planes, helicopters too) have embraced the ecowash waterless alternative to the traditional water-based wash which consumes between 70 – 180 litres of our quintessential, yet scarce resource, Mr Cornish explained.
This is also reflected in the growth of ecowash mobile and ensures a bright future for all our franchisees, he added. Ecowash mobile is currently attending the Auckland franchising expo in order to get the environmentally friendly and completely waterless car wash franchise up and running in New Zealand.
13.08.2008
FCA Member
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