Nanotek launches flagship site in the Middle East
After much anticipation, Nanotek: Advanced Car Cleaning Technology has launched their flagship site in the city of Al-Khobar, in Saudi Arabia.
The site concept was conceived at the time of the launch of the Nanotek car cleaning franchises in the Middle East. After more than a year of planning and development, the flagship site became a reality.
The car cleaning franchises’ official launch was attended by the Mayor of Al-Khobar Mr Isam Al Mulla, Nanotek CEO Jim Cornish and representatives from the Eastern Provinces’ ‘automotive elite’ including General Managers from Hyundai, KIA, Nissan, Toyota, Lexus, Volvo, General Motors and Porsche. All of these automotive companies use Nanotek for the cleaning and pre-delivery of their cars.
“This facility is the new template for our brand in the Middle East region – not only as a fixed site operation but as a base for our mobile operations.” said Fawzi Aqel, General Manager, Nanotek Middle East.
“The operation is based around our core Nanotek car cleaning and detailing service, but we have also extended our offering to include paint protection, headlight renovation, window tinting and body wrapping in order to offer our clients a complete car care service tailored to our market. This will now be incorporated into our franchise model for the Middle East.”
Since its introduction to the Middle East in 2006, Nanotek has expanded their car maintenance franchises to locations in Bahrain, Kuwait, UAE, Sudan and very soon, Qatar and many other regional centres in Saudi Arabia.
“The Middle East is a fantastic market. It is technology focused, the car culture is very strong, and the effects of the environment extremely harsh – a perfect combination for the benefits of the Nanotek service.” said Jim Cornish, Nanotek CEO.
“This is now the blueprint for our fixed site operations in all markets and the experience we gain here can be shared with our franchisees around the world.”
Nanotek is planning to extend their car wash franchises with further fixed sites in Jeddah and Riyadh, but will start with the conversion of its current ‘ecowash’ branded fixed sites in Mecca and Medina.
For more information on Nanotek: Advanced Car Cleaning Technology, visit their website or give them an e-mail.28.11.2011