Nanotek: Advanced Car Cleaning Technology car wash franchises announce expansion plans
The company now holds the national contract for providing car cleaning services to Qantas Valet, with the car wash franchises also handling product launches for all of Australia’s major car manufacturers.
Recently, this included looking after the requirements of Ford, Holden, Hyundai and Suzuki at this year’s Sydney International Motorshow.
As well as expanding nationally, the waterless car wash franchises have branched out overseas, with a futuristic new website serving as the centre piece of a futuristic, IT based communications platform.
Nanotek mobile IT manager Elia Napiza says that the company “really [has] gone all out with the website, not just with the look and navigation, but with the way we have linked it through all our social media. They all talk to each other creating one integrated global communication platform from which we can develop a solid audience network and generate strong word of mouth.”
Reinforcing this forward thinking approach, the company also provides support to franchisees as they set up their own Facebook page advertising their business.
With a strong presence already established in Europe and the Middle East, Nanotek is now looking to introduce its car wash franchises to key developing markets, starting with Russia and South Korea.
Nanotek CEO Jim Cornish is excited about the new developments.
“Russia is a huge market for us,” he says. “It took a long time to identify the right partner and get through all the red tape but we aim to launch in Moscow and St Petersburg before the end of the year.”
Nanotek will also launch its mobile car cleaning franchises in South Korea in November.
Jim says that “South Korea is our first major entry into the Asian market and will serve as a launch pad for further expansion in the region.”