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Ecowash Mobile to rebrand as Nanotek

by Nanotek: Advanced Car Cleaning Technology
Ecowash Mobile car wash's exising iconic orange cars will become black and silver ‘nanomobiles’
Ecowash Mobile car wash's exising iconic orange cars will become black and silver ‘nanomobiles’

Ecowash Mobile  has grown into a multi-award winning international mobile car wash franchise operation in just six years.

With operations servicing all states of Australia and present in more than 15 countries including, the Middle East, Europe, Central America and the USA, the car wash franchise group has created the waterless car washing segment and established benchmarks for innovation and growth in franchising.

In order to own the advanced car cleaning market technology segment, Ecowash Mobile is rebranding as Nanotek as part of a futuristic platform to focus on their exclusive liquid polymer nano-technology. Nano-technology is being incorporated into every day products, but no company has extended the use of nanotechnology into car care.

The liquid polymer is directly applied to the paint’s surface where it encapsulates dirt and lifts it from the surface of the paint. The polymer then acts as a lubricant between the dirt and the paint, making sure it is removed without any scratching occurring. The polymer also leaves a protective coating which can last up to 6 weeks.

The futuristic platform will also pave the way for the introduction of new channels and technologies to take Nanotek to the mass market – the introduction of iphone applications, mobile CRM systems and the use of technologies such as ‘augmented reality’ will see Nanotek take car care to an entirely new level and, offering incoming franchisees an unprecedented business opportunity.
 
Building on the global success of Ecowash Mobile, Nanotek offers Australian franchisees pricing, technologies, experience, expertise and systems beyond the reach of purely domestic systems.

Jim Cornish, CEO of the waterless car wash franchise group explained, “With operations in over 15 countries we are in a unique position to build global alliances, systems and therefore economies of scale. We can also test and refine our procedures under a broad range of conditions - from the ice and snow of Moscow to the extreme heat and sand of Saudi Arabia.”
Nanotek draws on its impressive heritage and has international alliances with car manufacturers and corporations, meaning that new franchisees often walk into territories that have customers eagerly awaiting the introduction of the service.

Stewart Nicholls, Operations Director with the mobile car wash franchise network said, “From Lamborghini product launches in the US, the Cannes Festival for Audi in France, and motor shows and products launches for more than a dozen car manufacturers in Australia, the Nanotek service has credibility that gives a walk up start to new franchisees."

With Nanotek, operations may also extend beyond mobile service delivery to include fixed site facilities, focusing on corporate alliances, commencing with the management of Qantas Valet services at Sydney, Melbourne, Brisbane and Adelaide airports.
 
Nanotek’s success has been built upon a unique model, exclusive products, solid systems and global experience:

  • Support: annual national conference, annual state conferences, state based workshops and state managers in place throughout the country to offer local support and focus.
  • Systems: A futuristic website incorporating a franchisee extranet, online ordering systems and printing portals – all streamline logistics and communications to increase business efficiency
  • Technology: an exclusive product range with ongoing R&D and product development. This has included the addition of complimentary services such as paint protection, Datadot, Rimskins and Tyre Protector.
  • Marketing: centralised, focused and innovative, Nanotek marketing leverages off a global reputation and a local focus.
  • Multiple channels: mobile or fixed site operations, car cleaning through to complimentary product ranges, Nanotek offers its franchisees multiple income streams and opportunities.
Ecowash Mobile launched the Nanotek brand in January 2010, and the iconic orange cars will become black and silver ‘nanomobiles’ in line with the premium and futuristic positioning of the brand.

Nanotek is one of the most exciting franchise business opportunities within Australia.

22.02.2010
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Contact Nanotek: Advanced Car Cleaning Technology

PO Box 375 2754

North Richmond

NSW 2754

Tel: 1300 908 487

Fax: 02 8572 9457

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