Advertising Services Firm, NKA Marketing Agency, offers new Creative In-House service

Sydney based marketing and advertising services firm, NKA Marketing Agency , has launched a new service intended to assist organisations bridge the gap between demand for in-house creative designers and the downward pressures on headcount and resource deployment.  

NKA Creative In-House service will place Agency minded Creative Designers on-site with clients for predetermined and temporary project periods. This is expected to satisfy the need in the marketplace for companies to bring creative designers in house for a specific project, contract or adhoc basis whilst eliminating the additional fixed costs of employment. Businesses will be able to benefit from a creative designer who works closely with staff, but without attracting the ongoing costs involved in hiring new employees.

Nagey Kastoun, NKA agency chief, says the service was created in response to an identified trend towards In-house creative design.  

"As the economic climate starts to affect marketing and agency budgets, companies are starting to weigh the cost and productivity options between in-house and outsource models. Creative In-House has been designed with zero administration on client side ensuring that simplicity and focus to creativity is top of mind,” Kastoun comments.

However, he also adds that these companies may then struggle with the challenge of attracting creative designers onboard and keeping them.

Kastoun explains there "there is a raft of challenges associated with hiring. Many reputable recruitment agencies have hiring & creative designer placement fees. Alternatively, hiring direct to market is time consuming. Hiring Gen Y's too in itself is a major challenge. Chances are they are leaving organisations inside 12-18 months, which attracts a whole other layer of pain in and of itself."

Kastoun acknowledges the abundance of freelancers in the market, but says it is the administrative process that often results in additional pressure for both freelance designers and companies. Negotiating contracts, setting rates, ensuring timely payment, and paying GST are all administrative arenas where it creative freelancers often encounter obstacles. "

Creative In-House offers the best of both worlds between the skills, experience and service levels gained through an ad agency, but the immediacy, the engagement and the team focused productivity gains of an employee. Its a prudent approach in this current economic climate. No company can afford to have someone sitting on their payroll if they are only required for a few months of intensive work, nor can they afford to pay a salary to a staff member who may well churn in a short space of time."

Companies are given the opportunity to review the work of a list of creative designers and select the services of one they think is most suitable, streamlining the company process and allowing them to select the most appropriate creative collaboration.