Muffin Break

Muffin Break provides customers with an irresistible combination of baked products and a distinctive blend of espresso coffee. Muffin Break differs from most other café concepts because our food is prepared and baked on the premises daily using, wherever possible, natural ingredients free from preservatives. The Muffin Break approach is embodied in our positioning statement.



Muffin Break is a proven and established concept. As with any business, however your success as a franchise operator will depend on your enthusiasm, attitude, capacity for hard work and entrepreneurial spirit.
 
Specialty Bakery Cafe Franchise
 
Muffin Break is a specialty bakery cafe and therefore quite unique in the competitive fast food niche. Muffin Break is seen as a guilt free treat and have strong brand associations with consumers in Australia and now overseas.
 
The industry is quite competitive however Muffin Break drives its sales from high foot traffic sites and gives customers a break to ensure they can keep going with their day. The entire product is baked on site which ensures profit margins are maximised, the products themselves use high quality, fresh ingredients which sets us apart from competitors in this industry. The systems are simple which enables the large variety of products that Muffin Break stores offer. The exclusive blend of coffee ensures that customers keep coming back and the training is provided to ensure customer get a perfect cup every time.
 
Franchise Training and Marketing Support
 
Training is provided for technical skills and financial management of the cafe. Applicants are required to possess a positive attitude toward work and a good understanding of the Franchise partnership.
 
Muffin Break’s own marketing department creates and implements marketing and promotional materials. We develop annual marketing plans to focus on and promote our core brand values which capture the essence of who we are and what we stand for. These brand values are articulated by the following adjectives:

• Fresh
• Safe haven
• Home baked style
• Reliable

Our marketing initiatives are designed to help build sales and increase our strong brand image. We communicate regularly with franchisees regarding in-store initiatives. Each Muffin Break business is also encouraged to build its own local marketing initiatives with the assistance of our marketing team and a local store marketing plan.
 
Interested?
 
Applicants will be required to fill out a short questionnaire to establish Confidentiality, Background and Financial position. Once we have received the application a time will then be arranged for a meeting with the prospective Franchisee and the Development Manager. This meeting can take up to 2 hours. It will cover the history of the brand and the concept itself as well as discussion of the particular sites of interest to the applicant. It will finish with a What to do next? session and any further questions the applicant may have. If after this the applicant wishes to proceed further a formal Letter of Offer on a particular site is sent to the prospect explaining all further steps and timelines required in opening the particular site. The applicant must sign and return the offer with a fully refundable $10,000 deposit. Documentation and Training can then commence.