The importance of Mrs. Fields barista training confirmed by research

‘Gun’ baristas are an integral element in the success of Australian café franchises that, according to research, operate in one of the most discerning and profitable coffee locations in the world.

The barista’s importance to the success of café franchises has led to a high emphasis on barista Mrs. Fields cookie franchises throughout Australia.

“Australian coffee drinkers are extremely tough, so Mrs. Fields Australia has focused largely on guaranteeing each coffee meets the standards the typical customer now expects.

“All Mrs. Fields baristas are professionally trained.

“If you want to present a serious coffee offering over here, this is essential,” Mrs. Fields Managing Director, Andrew Benefield said.

The cookies franchise developed their signature blend in partnership with Victorian coffee roasters, Daily Roast Coffee and World Barista Judge, Justin Metcalf. Metcalf also designed a TAFE barista training course tailored to Mrs. Fields.

Mrs. Fields own research revealed that cleanliness is an important factor for all café franchises serving coffee.

“We have recently undertaken research to improve our coffee offering and this is the eye opener.

“I guess we are all seduced by the notion of making good coffee being a science, but simple fundamentals such as cleanliness are extremely important according to the experts,” Benefield said.

“They say the perfect coffee ultimately comes down to two key factors: blend and cleanliness of the machine.

“Cleaning the machine can influence the taste of coffee by over 70%.”

For further information on Mrs. Fields cookies franchise barista training courses, please contact Mrs. Fields.