Mrs. Fields makes a mark on Top Franchise list

Mrs. Fields Gourmet Cookies is proud to announce that they have hit the Number Two spot on the coveted national Top Franchise list.

Top Franchise is the product of an ongoing franchisee satisfaction review by strategic marketing intelligence agency 10 THOUSAND FEET, which surveys over 2,000 franchisees from 65 systems across Australia annually. This third time around, the independent review covered the December 2008 to April 2009 period.

Owners of the cafe franchise group, Andrew and Debbie Benefield, were honoured to accept this recognition.

“We are really excited about being a part of the Top Franchise list of the top ten franchises. It’s great to know so many of our franchisees are satisfied with their businesses and the support they receive from Mrs. Fields support office. Really, it’s our local customers who benefit from the love of the job that we have!”

“When it comes to a franchise system such as the one we manage, the satisfaction that we receive is of utmost importance. With the passion and fulfilment for what you do in life comes the faith and confidence that you are on the right path – for yourself, your family and your customers. Positivity goes further than anything”.

The coffee franchise network was in good company on the Top Franchise list, with other members including mortgage broker Mortgage Choice, fast food outlet Souvlakihut, mechanic supplier Snap-on Tools and coffee franchise Xpresso Delight.

Ian Krawitz, Top Franchise founder said, “We congratulate everyone who made it to the Top Franchise list; it is not easily achieved. In our ongoing review, I have noticed that franchisees’ passion for their business, their willingness to recommend their franchise company and interest in renewing franchise agreements have increased significantly over the last 12 months.

Franchise companies are now more than ever acting on the feedback franchisees give them, seeing the value of happy franchisees telling others about the business. At the same time, in this economic climate, franchisees realise what a good situation they are in compared to those facing job instability. It is a fascinating, growing industry to be a part of”.

The top 10 franchises in Australia according to the Top Franchise list are:

1. Souvlaki Hut
2. Mrs fields Gourmet Cookies
3. Just Better Care
4. Snap on Tools
5. Car Care
6. Xpresso Delight
7. Mr Rental
8. Muzz Buzz
9. Mortgage Choice
10. ANZ Mobile Lending