Mrs. Fields Gourmet Cookie franchise listed in Topfranchise survey for the third year in a row

For the third consecutive year, Mrs. Fields Gourmet Cookies franchise has been listed in the Top 10 franchises in Australia in the latest Topfranchise survey. It is the only food operator to be listed in the Top 10.

Managing Director of Mrs. Fields Australia, Andrew Benefield said the team are excited to be included in the Top 10 for the third year running, and for the acknowledgment as a top food operator.

“We are pleased to continue to be ranked in the Top 10 by our franchisees, having never disappeared from there in the six surveys conducted over [the] last three years,” Mr. Benefield said.

The list was compiled from the results of over 3000 franchisee surveys across Australia. The Topfranchise ranking is recognition of the support and dedication Mrs. Fields Australia offers to their franchisees located across Victoria, New South Wales and Queensland.

The cookies franchises ranked fifth overall in the survey with key factors indicating franchise satisfaction including mentoring and guidance offered, key communication systems incorporated, financial and lifestyle.

“It is great to see that our franchise partners are still very satisfied with our levels of support although like any relationship there [was] a few pointers on where we can improve.

“Good communication is still the key to making the franchise relationship work,” added Mr. Benefield.

The Topfranchise Awards are calculated by 10 Thousand Feet who are responsible for conducting surveys commissioned by franchises throughout Australia.

Mrs. Fields is enjoying a number of successes this year with the cookies franchise being awarded the International Master Franchisee of the Year at the Mrs. Fields Brands Convention in Las Vegas earlier this year.