Franchise Business
The official directory of the Franchise Council of Australia
FCA Member
FCA Members List | About FCA
Add My Business
Search
Missing search term
  • Franchises For Sale
  • Franchise Advice

Cookie giant joins Caltex

by Mrs. Fields Gourmet Cookies
Global cookie franchise Mrs Fields continues to make inroads into the Australian market, setting up cookie counters in a number of Caltex service centres as part of their national expansion.

“Forming this relationship with Caltex is a great way to mark the 20th anniversary of Mrs Fields fast food franchise in Australia. They are the largest refiner of petroleum products in the country and joining a truly national operation gives us the opportunity to improve our distribution enormously,” said Andrew Benefield, managing director for Mrs Fields Australia.

Initially a pilot program, the venture with Caltex will give Mrs Fields coffee franchise a presence of around 50 stores in Australia, a figure which Benefield said would provide extra brand recognition with which to build the main franchise network.

The cookies will be baked daily onsite by operators and eventually Caltex franchisees, something which will differentiate them to other items on the service centre’s shelves, he said.

“They will be baked fresh at each Caltex that day, as opposed to other items inside that may have been pre-packaged some time before. Our products have no artificial flavours, colouring or preservatives and are free of Trans Fats which I’m sure will add to their appeal.”

Encompassing Caltex Service Centres at Parklea on Windsor Road and Pendle Hill on the Great Western Highway as well as at Thornleigh, Beacon Hill and Neutral Bay, five locations will initially serve the world famous treats. It is the first stage of the company’s expansion goals within the organisation, which has 700-plus Caltex service centres around Australia.

“I am sure that many motorists will be exposed to our product for the first time, which is exactly why this venture is such an exciting one. It will introduce us to new customers as well please existing ones”, added Mr Benefield.
12.08.2008
FCA MemberFCA Member

Share this page:
1300 905 257
Visit Website
Email
Ask a question

Mrs. Fields Gourmet Cookies News

Give Cookies instead this Christmas from Mrs. Fields Gourmet Cookies
19/12/2011 - Mrs. Fields Gourmet Cookies is offering a range of gift packs ...
Mrs. Fields support makes becoming a gourmet cookie franchisee a positive experience
18/10/2011 - For YeQiong (Tracy) Liang, investing in her Mrs. Fields QV Melbourne ...
Mrs Fields Gourmet Cookies Celebrates Halloween with Ghoulish Cookie Cake Treats
9/09/2011 - Mrs Fields Gourmet Cookies celebrates Halloween with a special ...
Franchise opportunities from Mrs. Fields
17/08/2011 - Mrs. Fields Gourmet Cookies franchise is a strong international ...
Andrew Benefield drives Mrs. Fields successful expansion
25/07/2011 - Andrew Benefield was about to leave the country for his home ...
Mrs. Fields Gourmet Cookies franchises support Vinnies CEO Sleepout
21/06/2011 - Andrew Benefield, Managing Director for Mrs. Fields Gourmet ...
View All Mrs. Fields Gourmet Cookies Product News

Contact Mrs. Fields Gourmet Cookies

Suite 2a, 84 Darley Street

Mona Vale

NSW 2103

Tel: 1300 905 257

Fax: 02 9999 0231

1300 905 257
Visit Website
Email
Ask a question
Mrs. Fields Gourmet Cookies
I am interested in:
Quantity required:
Your Email * indicates mandatory fields.
Send Email
Mrs. Fields Gourmet Cookies
1300 905 257
Send Email
Visit Website
Ask a question
Contact Details
Franchises For Sale
Franchise by type
  • Advisory & Professional Services (59)
  • Automotive (97)
  • Building, Construction & Maintenance (150)
  • Business Services (244)
  • Children's Products & Services (68)
  • Cleaning (81)
  • Coffee (80)
  • Education, Coaching & Training (106)
  • Fast Food (149)
  • Financial Services (67)
  • Food & Beverage (191)
  • Green & Eco Friendly (33)
  • Health, Beauty & Wellbeing (125)
  • Home Based (167)
  • Home Services (200)
  • Leisure & Entertainment (114)
  • Master (45)
  • Mobile (220)
  • Other Services (149)
  • Pet Care (20)
  • Real Estate & Property (59)
  • Restaurant & Café (140)
  • Retail (328)
  • Sports & Fitness (53)
  • Telco, Computer & Internet (57)
  • Transport & Distribution (15)
  • Vending (58)
  • Women's (88)
Franchise by price
  • up to $20,000 (292)
  • $ 20,000 to $50,000 (320)
  • $ 50,000 to $100,000 (262)
  • $100,000 to $250,000 (302)
  • $250,000 to $500,000 (217)
  • $500,000 and over (51)
Franchise by location
  • Northern Territory (716)
  • NSW & ACT (900)
  • Queensland (854)
  • South Australia (734)
  • Tasmania (721)
  • Victoria (853)
  • Western Australia (757)
Franchise Advice
Find a franchise service
  • Accounting Services (42)
  • Advertising & PR (45)
  • Advisory Services (87)
  • Business Services (160)
  • Education & Training (21)
  • Financial - Franchisee (12)
  • Financial - Franchisor (34)
  • Franchise Consultants (76)
  • Franchise Recruitment (21)
  • IT & Communications (36)
  • Legal - Franchisee (112)
  • Legal - Franchisor (57)
  • Other Services (38)
Ask an expert
  • Business Advice (41)
  • Financial Advice (8)
  • Legal Advice (34)
Newsletter
Cafe Franchises | Cookies Franchises | Food Franchises
FCA Member
Home|Add My Business|Advertise On Franchise Business|eNewsletter|News Archive|About Us|Contact Us|Privacy Policy|Terms Of Use|About FCA
Copyright © Reed Business Information (4.1.1.003). All material on this site is subject to copyright. All rights reserved.
No part of this material may be reproduced, translated, transmitted, framed or stored in a retrieval system
for public or private use without the written permission of the publisher.