Mrs. Fields Gourmet Cookies

Mrs Fields has just been announced as one of the Top 10 Franchises in Australia according to a recent survey of 900 franchisees across more than 50 brands*. The famous Mrs Fields Cookie & Coffee brand not only made the top 10, but was announced as the No 1 franchise for being recommended – meaning that franchisees are happy to recommend the franchise to friends and colleagues.

*Survey conducted by independent market research firm 10 Thousand Feet

“This result shows the level of confidence that franchisees have in the brand”
Mrs Fields Director Andrew Benefield.

At Mrs. Fields it’s all about the treat! We keep our products simple and easy to prepare so there’s no mixing of cookie dough, no early starts, just set and bake, so you can simply focus on making money, having fun with your customers and helping them enjoy their treat.

With nearly 500 stores in 19 countries, Mrs. Fields is world famous. Our motto “good enough never is” reflects our uncompromising dedication to the consumer experience. We accomplish this by delivering the highest quality cookies, muffins, brownies and other fresh-baked goodies. By dominating the specialty retail bakery industry with high quality products, success driven people and excellence in customer service, Mrs. Fields achieves our mission “to indulge the world with a sweet treat, the best coffee and a warm smile”.

OUR PRODUCTS

Mrs. Fields is continually creating new products as well as ensuring top quality for our well loved existing items including:

• Soft Baked Cookies
• Real fruit, soft fluffy centred Muffins
• Mouth watering Brownies
• Big Cookie Cakes and Cookie Cards with personalized messages
• Mrs. Fields special blend coffee using the finest Estate grown Arabica coffee beans

These are all part of our range of fresh baked goodies you can make available to your customers. And of course, you can help them celebrate any occasion with our top quality range of gift tins and boxes to put our products in.

WHY CHOOSE MRS. FIELDS?

Winner of the Silver Medal for ‘Consumer Choice of Chains” in America for 2 years running, Mrs. Fields has won universal acclaim as a quality and service leader. The result? A business, image and reputation that surpasses brand awareness to attain a near-mythical level of consumer affection.

• Easy Operation
• No early starts
• No mixing dough
• Great growth opportunities in gifts and cakes
• Good cashflow
• Modern fitouts located in high traffic areas
• Low waste
• Treats with no preservatives, artificial flavours and transfats

With our unique product that many have tried to copy and not succeeded, Mrs. Fields is currently undergoing a growth phase and we are actively looking for happy, hard working, franchisees with a strong desire to succeed.

OUR SITES

Each Mrs. Fields store is independently owned and operated by a local franchisee. Purposely selected in the busiest shopping centres, there are many opportunities in NSW, QLD and VIC to own a:

• Kiosk
• Mrs. Fields Gourmet Cookie Cafe.
• Established company store available for franchise.

OUR SUPPORT

• 3 weeks intensive training in one of our key stores, which covers everything from Baking to Rostering, Coffee Service to Cake Decorating.
• A great marketing and publicity plan that includes a “Cookie Club” for your customers, that brings them back again and again.
• Regular face to face meetings to share ideas with the franchisor and other franchisees.
• Experienced field staff who’ve been there and know how to run a successful store.

NEW STORES AND SITES AVAILABLE IN AUSTRALIA

For more information on the sites listed below, please call us on (02) 9998 4800. If however, there is not a location listed that attracts your interest, once you have been approved by Mrs. Fields, we will work with you to provide a suitable geographic location.

NSW

Carlingford Court
Price $249,000 plus GST

Awesome opportunity in a busy established centre. Located right between Coles and Woolworths.

The best sites often become available at short notice. Register your interest now for:

• Westfield Hornsby
• Westfield Bondi Junction
• Sydney CBD

QUEENSLAND

Mrs. Fields – Indooroopilly (combined with New Zealand Natural Ice Cream)
Price $299,000 plus GST

Awesome opportunity in a premium shopping centre, to offer a combined Ice Cream and Cookie offer.

Mrs. Fields/New Zealand Natural – Mackay
Price $295,000 plus GST

Excellent opportunity to own an all year round business in sunny MacKay, serving ice cream in summer and coffee in winter.

Mt Ommaney

Premium location with exclusive seating. Strong traffic and profitability. Asking $280,000 plus SAV

For full details contact Bob 0404888068.

The best sites often become available at short notice. Register your interest now for:

• Westfield Garden City Shopping Centre
• Robina Town Centre

ACT

Register your interest for:

• Westfield Woden

VICTORIA

Westfield Fountain Gate
Price: $249,000 plus GST

Key Location in new extension outside busy Target and next to the kids play area.

DFO Essendon
Price: $239,000

The best thing about a DFO is that customers come to spend money, be ready to receive!!

Westfield Tullamarine
Price: $239,000

Rare opportunity in Fully Leased Westfield Centre

Register your interest for:

• Melbourne CBD
• Box Hill

WA

Mrs. Fields – Coventry Markets (combined with New Zealand Natural Ice Cream)
Price: $299,000 plus GST (approx)

Fantastic new development in Morley with a prime position.

Mrs. Fields/NZN Westfield Carousel – SOLD!

Mrs. Fields/NZN Mandurah Marina
Price: $349,000

Including a New Zealand Natural franchise this cafe is ideally located in the new Mandurah Marina where you will get large crowds looking for ice cream in summer, and locals looking for a great coffee in winter.

Mrs. Fields Perth CBD
Price: $295,000 - 2 businesses for the price of 1!

Maximum Sales

• Building Fully Leased to Government, this is a prime position facing workers exiting the building for a daily coffee or juice
• Large seating area available, adjoining food court.
• Located above Train Station, and visible from Murray Street Mall.