Movenpick Ice Cream
Concept:
Ice Cream Dessert Cafe Franchise
Capital Investment Required:
$250,000 to $500,000
Sites Territories Available:
Queensland, NSW, and Victoria
Qualifications Required:
• Strong leadership, communication and administration skills
• The ambition to develop and grow a business
• The passion and drive to maximise a shop's potential
• The desire to be the owner-operator of the franchise
• Willingness to follow the franchisor’s tried and tested systems
• The ambition to develop and grow a business
• The passion and drive to maximise a shop's potential
• The desire to be the owner-operator of the franchise
• Willingness to follow the franchisor’s tried and tested systems
Business Established:
The brand was established in 1948 and commercial production began in 1972. Movenpick Ice cream first became available in Australia in 2008
Franchising Commenced:
2008 in Australia
Training Provided:
• Three week comprehensive program
• This includes 3 day Training @ HO and 10 days placed in a store with a National Training Manager
• Plus additional in-store support when store opens and ongoing support from National Office
• This includes 3 day Training @ HO and 10 days placed in a store with a National Training Manager
• Plus additional in-store support when store opens and ongoing support from National Office
Marketing Support:
Magazine/Press advertising, radio, mobile marketing, in-store point of sale, local store marketing, trade shows, public relations and digital marketing (media mix determined by locality)
Agreement Terms:
5 years (new stores)
Number Of Units:
10
Stores Outside Country:
There are currently boutiques in 8 countries and we are present in 38 countries in retail and out of home.
Mӧvenpick is a true super premium gourmet ice cream that was first developed in Switzerland more than 40 years ago. This prestigious ice cream owes its inspiration to a group of visionary Swiss chefs who wanted to create a gastronomic experience for diners at their restaurants. Never before had the world tasted such exquisite ice cream made from the finest raw ingredients sourced across the world – a remarkable insight and innovation from these chefs who gave birth to the brand in the 1960s.
The success of the ice cream spread right across Europe and in 1972 Mӧvenpick became a brand in its own right, with a manufacturing plant established in Bursins, Switzerland. The search for great ideas and innovation continued as Mӧvenpick pioneered the inclusion of indulgent ripples, sauces and pieces into super premium ice cream, transforming the gastronomic possibilities of ice cream.
Mӧvenpick has continued to go from strength to strength and is now available in 38 countries worldwide. Here in Australia, Mӧvenpick made its debut in ice cream boutiques three years ago.
Why Choose Movenpick
Points of Difference
Movenpick Support
A Successful Movenpick Franchisee has:
If you're interested in becoming a Movenpick Franchisee then go ahead.... fill out the form above!
The success of the ice cream spread right across Europe and in 1972 Mӧvenpick became a brand in its own right, with a manufacturing plant established in Bursins, Switzerland. The search for great ideas and innovation continued as Mӧvenpick pioneered the inclusion of indulgent ripples, sauces and pieces into super premium ice cream, transforming the gastronomic possibilities of ice cream.
Mӧvenpick has continued to go from strength to strength and is now available in 38 countries worldwide. Here in Australia, Mӧvenpick made its debut in ice cream boutiques three years ago.
Why Choose Movenpick
- Over 40 years International experience in the Ice cream business
- Currently 10 stores as of May 2011 (QLD, VIC & NSW)
- Supported & owned by the World’s No. 1 Food Company
- Aiming to open 20 new stores in the next 5 years across Australia
- We offer a tried and tested system and a high level of ongoing support and training
Points of Difference
- Dessert Cafe – International culture
- Stores designed by an International Architect
- No on-going Royalties required
- No on-going Franchise fees
- Supported by a Multinational No. 1 Food business in the world
- Ice cream is made in Switzerland and imported into Australia
- Lifestyle choice – No early starts
- Ice cream comes ready made - Delivered directly to store
- Product is easy and mess free
Movenpick Support
- National Office support
- Comprehensive training (up to 3 weeks)
- Experienced Franchising Expert to research premium location, assisting you with site selection and the construction & build of your store from inception
- Ongoing yearly Marketing support
A Successful Movenpick Franchisee has:
- Good leadership, great communication and administration skills
- The drive to develop and grow a business
- The passion to maximise a stores potential
- The desire to be the owner-operator of the franchise
- The willingness to follow the franchisor’s tried and tested systems
If you're interested in becoming a Movenpick Franchisee then go ahead.... fill out the form above!
Movenpick Ice Cream News
Movenpick Ice Cream scoops up 15th franchise
9/07/2012 - Movenpick Ice Cream recently opened its 15th store in Brisbane, ...
Movenpick Ice Cream franchise delights Melbournians at Westfield Doncaster
16/05/2012 - Movenpick Ice Cream opens up its latest franchise at Westfield ...
A cool change career for a qualified accountant
13/03/2012 - Pier Lai experiences a cool change in career from a qualified ...
Pier Lai opens two Movenpick Ice Cream franchises
14/12/2011 - Qualified accountant, Pier Lai, is the first Movenpick Ice Cream ...
Movenpick Ice Cream aims for 40 to 50 stores nationally
12/12/2011 - Movenpick Ice Cream is planning to open between 40 to 50 ice ...
Movenpick Ice Cream parlour franchise opportunities now available in Australia
28/09/2011 - Opportunities exist for hard working, customer focused individuals ...
Contact Movenpick Ice Cream
Citiport, Level 3, 650 Lorimer Street
Port Melbourne
VIC 3207
Fax: (03) 9922 1410
