Movenpick Ice Cream
Concept:
Ice Cream Dessert Cafe Franchise
Qualifications Required:
• Strong leadership, communication and administration skills
• The ambition to develop and grow a business
• The passion and drive to maximise a shop's potential
• The desire to be the owner-operator of the franchise
• Willingness to follow the franchisor’s tried and tested systems
• The ambition to develop and grow a business
• The passion and drive to maximise a shop's potential
• The desire to be the owner-operator of the franchise
• Willingness to follow the franchisor’s tried and tested systems
Sites/Territories available:
Queensland, NSW, & Victoria
Business Established:
The brand was established in 1948 and commercial production began in 1972. Movenpick Ice cream first became available in Australia in 2008
Franchising Commenced:
2008 in Australia
Training Provided:
• Three week comprehensive program
• This includes 3 day Training @ HO and 10 days placed in a store with a National Training Manager
• Plus additional in-store support when store opens and ongoing support from National Office
• This includes 3 day Training @ HO and 10 days placed in a store with a National Training Manager
• Plus additional in-store support when store opens and ongoing support from National Office
Marketing Support:
Magazine/Press advertising, radio, mobile marketing, in-store point of sale, local store marketing, trade shows, public relations and digital marketing (media mix determined by locality)
Capital Investment Required:
$250,000 to $500,000
Agreement Terms:
5 years (new stores)
Number Of Units:
10
Stores Outside Country:
There are currently boutiques in 8 countries and we are present in 38 countries in retail and out of home.
About Movenpick Ice Cream
Mӧvenpick is a true super premium gourmet ice cream that was first developed in Switzerland more than 40 years ago. This prestigious ice cream owes its inspiration to a group of visionary Swiss chefs who wanted to create a gastronomic experience for diners at their restaurants. Never before had the world tasted such exquisite ice cream made from the finest raw ingredients sourced across the world – a remarkable insight and innovation from these chefs who gave birth to the brand in the 1960s.
The success of the ice cream spread right across Europe and in 1972 Mӧvenpick became a brand in its own right, with a manufacturing plant established in Bursins, Switzerland. The search for great ideas and innovation continued as Mӧvenpick pioneered the inclusion of indulgent ripples, sauces and pieces into super premium ice cream, transforming the gastronomic possibilities of ice cream.
Mӧvenpick has continued to go from strength to strength and is now available in 38 countries worldwide. Here in Australia, Mӧvenpick made its debut in ice cream boutiques three years ago.
Why Choose Movenpick
The success of the ice cream spread right across Europe and in 1972 Mӧvenpick became a brand in its own right, with a manufacturing plant established in Bursins, Switzerland. The search for great ideas and innovation continued as Mӧvenpick pioneered the inclusion of indulgent ripples, sauces and pieces into super premium ice cream, transforming the gastronomic possibilities of ice cream.
Mӧvenpick has continued to go from strength to strength and is now available in 38 countries worldwide. Here in Australia, Mӧvenpick made its debut in ice cream boutiques three years ago.
Why Choose Movenpick
- Over 40 years International experience in the Ice cream business
- Currently 10 stores as of May 2011 (QLD, VIC & NSW)
- Supported & owned by the World’s No. 1 Food Company
- Aiming to open 20 new stores in the next 5 years across Australia
- We offer a tried and tested system and a high level of ongoing support and training
- Dessert Cafe – International culture
- Stores designed by an International Architect
- No on-going Royalties required
- No on-going Franchise fees
- Supported by a Multinational No. 1 Food business in the world
- Ice cream is made in Switzerland and imported into Australia
- Lifestyle choice – No early starts
- Ice cream comes ready made - Delivered directly to store
- Product is easy and mess free
- National Office support
- Comprehensive training (up to 3 weeks)
- Experienced Franchising Expert to research premium location, assisting you with site selection and the construction & build of your store from inception
- Ongoing yearly Marketing support
- Good leadership, great communication and administration skills
- The drive to develop and grow a business
- The passion to maximise a stores potential
- The desire to be the owner-operator of the franchise
- The willingness to follow the franchisor’s tried and tested systems
Movenpick Ice Cream News
Peir Lai opens two Movenpick Ice Cream franchises
14/12/2011 - Qualified accountant, Peir Lai, is the first Movenpick Ice ...
Movenpick Ice Cream aims for 40 to 50 stores nationally
12/12/2011 - Movenpick Ice Cream is planning to open between 40 to 50 ice ...
Movenpick Ice Cream parlour franchise opportunities now available in Australia
28/09/2011 - Born in the high end of restaurants of Switzerland, Movenpick ...
Movenpick Ice Cream's 'Double Cream and Meringues' a winner at BFFF's annual awards
18/07/2011 - Movenpick Ice Cream franchise has taken out one of the top prizes ...
Contact Movenpick Ice Cream
Fax: (03) 9565 7928
