Michel’s franchise opens new bakery

The Michel’s Patisserie franchise has built a new bakery in the suburb of South Dandenong in Victoria to cater for the company’s expanding trade throughout the state. The purpose-built bakery is nearly 2000sqm in size – three times the size of the previous facility.

Huge growth in the Victorian market in the past year forced the development of the new facility, which will supply all current stores throughout the state. However, with a conservative estimate of another 35 stores this financial year, the bakery’s expanded capacity is an important addition to the company’s resources. Managing director, Noel Carroll, believes the bakery is a necessity for the future growth of the fast food franchise.

“This bakery will become the heart and soul of our operation in Victoria. Michel’s Patisserie prides itself on being a specialist provider of a large variety of fresh baked goods and this will allow us to meet demand for a long time into the future,” he says.

Queenslanders in particular are getting the taste for Michel’s Patisserie. Indeed, the state will match its Victorian counterpart in new store openings, with a planned 35 stores in the current financial year. This will bring the national total of Michel’s Patisserie stores close to 400 by the end of 2005 – a number projected to increase further from both current and future franchisees.

“The demand for Michel’s Patisserie stores is overwhelming. At the moment Victoria and Queensland are experiencing huge interest from people looking to become Michel’s Patisserie franchisees. We are having to take an aggressive approach to keep up with requests for new sites,” adds Michel’s Patisserie Victoria director, Jon Sully.