Michel’s Patisserie gets named Coffee Shop of the Year
Michel’s Patisserie has recently received the title Coffee Shop of the Year at Australia’s Inaugural Independent Customer Satisfaction Awards by Roy Morgan.
The independent customer satisfaction survey had found Michel’s Patisserie was Australia’s highest rated coffee shop, even surpassing many other well-known Australian coffee franchise brand names such as McCafe, The Coffee Shop, Gloria Jean’s Coffees, Hudsons Coffee and Donut King.
"Our customers have always complimented our stores for their friendly service and award winning coffee, but it's gratifying to have this confirmed," said Michel's Patisserie’s Marketing Manager, Pia Harrison.
"The secret to Michel's success is simple – great tasting coffee. Our team of talented baristas and our full-bodied and flavoursome blend hold the key to delivering a great brew and happy customers."
According to Harrison, all Michel’s Patisserie cafe franchises use coffee blends that have been designed for the Australian palate with the highest quality beans from Brazil, India, Ethiopia, New Guinea and Australia.
"We use Australia's only internationally-certified Quality Coffee Grader and Roaster, Mick Kiely, to ensure our coffee is the best. We also have a full-time expert Master Roaster, Instaurator, to ensure our beans meet strict quality standards and who is forever tasting and perfecting our coffee for the highest quality blend,” said Harrison.
"At the same time, all of Michel's baristas go through rigorous written and practical training through our national barista course before they can make coffee in store. We also roast all of our coffee in our own dedicated facility to ensure consistency in every cup."